The legal requirements for SMS marketing in the Philippines,

Let’s get to know how to run your business by SMS Marketing especially in Philippines. before doing this, we have some tips that’s going to help running your company efficiency and safe by using SMS API.

In the Philippines, the legal requirements for SMS marketing are governed by the National Telecommunications Commission (NTC) and the
Data Privacy Act of 2012. Some of the key requirements include obtaining prior consent from the recipients, honoring opt-out requests, and
accurately identifying the sender of the SMS message. Additionally, companies are required to properly secure the personal data of their customers and use it only for the purpose for which it was collected. Failure to comply with these regulations can result in fines and other penalties.

we would recommend the following steps to ensure compliance with SMS marketing regulations in the Philippines:

1.Obtain clear and unambiguous consent from recipients prior to sending any promotional or marketing SMS messages.
2.Clearly identify the sender of the message and provide contact information for opt-out requests.
3.Honor opt-out requests promptly and stop sending promotional messages to individuals who have opted out.
4.Implement measures to secure personal data collected from customers and use it only for the purpose for which it was collected.
5.Regularly review and update your SMS marketing practices to ensure compliance with the latest regulations.
6.Seek the advice of legal counsel, if necessary, to ensure compliance with applicable laws and regulations.

These factors are one of the most significant you definitely cannot overlook.

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