Meet the Creatives: Matthew Joseph
“If you are working at the top, the gear cannot let you down”
In this series, award-winning photographer Matthew Joseph takes you through everything from how to deal with a client brief, and the ins and outs of his software of choice, to curating your social media presence. In this first class, join Matt as he explores success — from what it means to him, and how he knows when he’s achieved it, to how to deal with rejection and much more. Watch below, and join us here to watch his five other free classes!
About Matthew
Matthew Joseph is an award-winning people-focussed advertising photographer & director.
He is a visual storyteller who uses his years of experience behind the camera in a huge variety of situations, cultures and climates across the world, to help connect global brands with their local audience through stills and motion. Whether on a large set full of complex lighting, cast and crew in California, or in a remote Ethiopian village with just his camera, subject and a language barrier; his keen eye for detail and an understanding of human emotion enables him to document authenticity time and time again.
He is proud to have been included in Lürzer’s Archive ‘Top 200 Ad Photographers Worldwide’ for 2017/18 and 2019/20. Matthew is based in London but gladly follows his work around the world.
We interviewed Matthew about his wider creative career in April:
What do you think separates you from other photographers?
I’d love to say ‘my style’, but not only is that cliché, it is also very hard to justify yourself. I think the most honest answer is ‘my story’. My story isn’t a particularly tortuous or Hollywood Film inspiring one, but it is my own. In my opinion it is the only thing that we all have — our story, our unique journey — all the twists and turns that no one else has. The people we’ve met, the places we’ve seen, the highs, the lows, successes, failures, likes and dislikes. This is what we all have to offer the world, and as soon as we can work that out (it’s a continuous process), and apply it to our creativity — we have something to offer the world.
Can you tell us about your kit and your workflow? What camera are you shooting with and what does your post-production process look like?
My kit changes quite a lot and it’s actually quite a common question — which I often answer with the snooty ‘it’s not about your kit, it’s about what you do with it’ line…. alas, people still want to know and I get it, it is interesting — I also want to know what others use!
Read the full interview here.
You can also listen to Matthew on the Movidiam Creative Leaders Podcast!
Power Your Breakthrough is brought to you by Movidiam, Z by HP, and Intel UK.
