By the Numbers: A Look at Why We Enjoy Going to the Movies So Much
Believe it or not, Millennials are the group that goes to the movies the most. Yes, this most connected generation in human history, with the power to stream whatever they want, wherever they want, are the ones keeping the summer blockbuster alive. But what is it about movie theaters that keeps Millennials coming back?
When you go to a theater, you get a certain kind of experience. More often than not these days you are going to find luxury seating like power recliners with swivel tables and cup holders. Some of the seating may contain technology that moves or vibrates with the movie, giving you an ultra-realistic experience. Many theaters have surround sound, and some even have the kind of sound systems that allow for the movement and targeting of sounds during specific scenes in the movie, which can greatly enhance the moving watching experience. In short, there’s a lot of stuff in a movie theater that you aren’t going to get at home on your couch — well, unless you shell out $10k.
The summer blockbuster is a cultural staple that is showing no signs of becoming outdated, thanks to the continual technology upgrades at movie theaters. Learn more about the affordable luxury of the movie theater experience from this infographic!
