Hustling and Overperforming to Bring in Better Clients
Our text today will be shorter than usual but totally worth it, I guarantee. We’ve been hustling a lot in the past weeks and that’s why I decided to talk about this topic today. The reason for the hard work is that we set some high standards of where we want to be in 2016 and we are trying to get everything ready for it.
First, Hustling doesn’t mean working 20 hours per day or working during the weekends, hustling means your output is maximum, you are getting things done and you’re focused on the results. For example, each one of us is now leading a project, creating content for the blog, sharing our development on Dribbble, writing case studies of our last projects, answering Interviews, negotiating with new clients and analysing new projects.
If you want to hustle, work harder and better. Do more with less time and effort.
As we have this approach of always trying to improve our workflow to do more with less effort and without losing quality, we wanted to ask you something: Is your output based on the project’s budget? Do you do less work because the client is paying a few hundred bucks? You’re doing it wrong.
If the price of the project is not high enough for you to do your best work, it’s your fault. You should be focused on the goals and ask a proper amount of money for that. Your work’s goals must come first. The payment is only a reward for the work you’ve done.
Do your best work whenever you can
Get a $500 project, deliver $5,000 in return. Get a $5000 project, deliver $50000 in return. If you work with your heart in it, you’ll be able to add so much value to a project that you’ll multiply its value by 10x. This is how you grow your business and your work. Doing work that matters, enjoying the process, exploring new techniques and doing your best — always!
Well done projects bring brand awareness, market relevancy and High ROI for your client. It can result in even more than 10x the investment.
Doing great work is not doing the fastest or easiest path, but doing whatever you can to make the project better. Can you make this little project look even more awesome? Just do it!
Taking a project as your own
It’s common to become worried about deadlines, the amount of work, and rates. You should ask a rate that enables you to do the best work possible, to take the project as your own. You must charge enough so you can spend those 5 more hours working on that little thing that nobody noticed so far, but you know that can make the project a lot better.
A new project is a perfect time to invest in yourself. Spend your time learning and exploring new techniques and ideas, as your project will only grow after that.
If you start a project with a scarcity mindset, your final delivery will reflect that.
Our little secret
The secret to success is not overcharging or overthinking, but overperforming a project, bringing better results for your client. Don’t underpromise and overdeliver, as you’ll be losing your power to conquer clients. Just let them know that your objective is to do the best work, always. Your clients aren’t interested in knowing how much project X cost, but they want to see how much they will receive in return. Open your process to them and let your clients know how you work.
Focus on the result, focus on quality. The Hustle will be there and the results too.
Originally published at mowestudio.com on November 18, 2015.
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