Augmented Reality in Business — What Will the Future Look Like?

Today, augmented reality holds a number of applications for businesses providing an opportunity for brands to stand out from the rest.

In 2016, the Japanese anime franchise Pokemon released a revolutionary smartphone game. The free app, known as Pokemon Go uses the mobile device GPS to challenge users (as the franchise’s slogan says) to “catch ’em all,” or collect as many of the game’s virtual creatures as possible.

The game went viral, capturing the attention of both young and old video game fans alike. In fact, the game popularised location-based and AR technology, promoting physical activity and helping local businesses grow due to increased foot traffic.

In May 2018, the game had received over 800 million downloads worldwide, and it has 147 million monthly active users as of May 2018. As of September 2018, the game has grossed $2.01 billion worldwide.

What is AR?

According to Merriam-Webster, augmented reality (AR) is “an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (such as a smartphone camera).” Unlike virtual reality that creates a fully virtual environment around a user, AR makes use of the existing real-world surroundings and integrates virtual components into this environment. This makes it more interactive and real.

Another great thing about AR is that you only need your smartphone to enjoy it — you won’t need bulky and expensive VR headsets. This means, that AR has greater chances to become more widespread. That’s why many startups are using augmented reality in their business, like Zukaz, a platform for consumers to “hunt” real cash vouchers which can be redeemed at selected stores or businesses.

To keep reading, head to Moment: https://www.moworks.com.au/moment/2018-12-17-augmented-reality-in-business-what-will-the-future-look-like

This post was contributed by Ian Yun