Future-Ready Means More Than Just Tweaking a Logo to Fit Instagram’s Circle
Heads up ASIC, an updated logo and style guide won’t exactly set you up for the future.
If you haven’t caught it yet, the Australian Securities and Investment Commission recently released a supposedly new design, and to be honest, it’s a bit of a mess. With a vaguely tweaked logo and a different font, you might be left feeling a little underwhelmed … but that’s before you find out how much it cost them.
All reports are pointing at the price being over $100,000, and people have been left a little confused, considering the design has barely changed. According to the ABC, the original design pitch stated “we want the public to be confident”, but we’ve got bad news for you ASIC, the only thing your rebrand is telling us is that you’re a little out of touch.
As the world continues to becoming increasingly digital, many businesses are looking to rebrand themselves to keep up with new technological updates and stay engaged with their customers. Often, this is a vital move for businesses looking to stay relevant — not just for their own wellbeing, but also to ensure they can remain as accessible as possible for their users.
However, the recent debacle surrounding ASIC has revealed an issue that is relatively new to the industry, which has seemed to arise when a company wants to become future-ready without exactly realising what this involves.
