Visual Hierarchy: How to Create a Web Design that Grabs Attention and Keeps it

Want to know the science behind the art of user interface (UI) design? Your business can come out on top, with simple but effective ways to create visual hierarchy in both Web and App design.

The concept of visual hierarchy is about utilising the elements within a design composition to signify importance to the viewer.

In this article, we outline 5 Five Key Principles of Visual Hierarchy to help you grab and keep your viewer's attention.

1. Size
2. Colour
3. Contrast
4. Alignment
5. Hierarchy Patterns

Find out how you can improve your digital product with visual hierarchy using the principles above!