What Is Driving Your Marketing Strategy?
Published in
1 min readApr 30, 2019
Often times without realising, businesses tend to gravitate towards a sales-driven marketing strategy and this intuitive response is often due to the top-down pressure of increasing sales.
Being customer-centric is all about placing your customer at the centre of your marketing and focusing on their needs rather than pushing sales.
When you carefully consider why your customer would buy your product or service, you’ll be able to identify and narrow down potential customers you might be failing to target.
The solution is found in becoming the resource for your customers’ problems or opportunities, when and where they are searching for answers. The equation looks something like this:
