Most Popular Types of Videos

  1. Product Review Videos. The purpose of product review videos is for people who have influence or more knowledge on a subject to give their feedback on popular things that others may be considering purchasing. The target audience for this particular one, a foundation review video, is people interested in makeup, and people who may be thinking about buying foundation. The video satisfies the audience’s needs because the the Youtuber, Kathleen, goes through many products, demos them all, and talks about whether or not they worked for her. She keeps the audience engaged by being easy to listen and relate to. This type of video could be replicated on Puma News by having broadcasters review popular products and give their opinions.
  2. How-To Videos. The purpose of how-to videos is to teach the audience how to do something. In this one, the Youtuber, Enya, is showcasing how to achieve a makeup look. The target audience is people interested in getting the look. The video satisfies the audience's needs because she goes through the entire process of getting the look, showing what products she uses and how she uses them. She keeps the audience engaged by being hilarious and fun to watch. This could be replicated by Puma News by having a broadcaster showcase how to do something.
  3. Vlogs. The purpose of vlogs is for popular users to give their viewers a taste of their everyday lives, which can be entertaining. The target audience for this particular vlog is fans of the Youtuber Tina Woods. The video satisfies the audience’s needs because she takes them through her everyday life. She keeps the audience engaged by being funny and relatable. This could be replicated by Puma News by having a broadcaster take a camera around San Francisco or some other interesting place.
  4. Haul Videos. The purpose of haul videos is for people to showcase their purchases, and in this particular video, the Youtubers Ricci and Cassie show the things they got from thrift stores. The target audience is people interested in fashion or looking to get inspiration for their own thrifting extravaganzas. The video satisfies the audience’s needs because Ricci and Cassie show every item, describes them, and inserts clips of try-ons to give a better picture of what the clothing looks like when worn. They keep the audience engaged by having easygoing personalities. This could be replicated by Puma News by having a broadcaster showcase things they have recently purchased.
  5. Favorites Videos. The purpose of favorites videos is for influential users to showcase their most favored products during a specific period of time. The target audience for this particular video is people interested in fashion or just people interested in the Youtubers’ (Maya and Julia), opinions. The video satisfies the audience’s needs because they show inserts of every item they mention and explain why they like it. They keep the audience engaged by being easy to listen to and just being generally interesting. This could be replicated by Puma News by having a broadcaster show their favorites of the month, maybe items related to schoolwork.
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