#SFBatKid for Shorty Award
The goal of the #SFBatKid was to make five-year-old cancer fighter Miles’ dream of becoming a superhero come true. This was supported and helped by the Greater Bay Area Make-A-Wish Foundation and a social media campaign created by Clever Girls Collective. San Francisco was turned into Gotham with the help of Police Chief Greg Suhr. The campaign included events and activities for Miles and other young children participate in as Batman. Celebrities and thousands of others sent their support via social media. “Regular” people got to include their voices to support Miles that made about 1.7 billion social impressions.
This is worthy of contention for a Shorty Award because it is raising awareness for those fighting cancer, such as Miles. It is important for young children to feel the support that they need, and this campaign is doing exactly that. This worthy because it is involving social media on a level where even the President got involved. This campaign was successful and gave a chance for regular people all over the world to input their voices in supporting one another. This showed millions of people that social media can be used in a more positive way. Even though this was focused on Miles, this can and has impacted many of those who are fighting cancer in a good way, they are feeling the support and sharing their stories.
