Shorty Award Nominee - Drink Good Do Good Campaign
The Drink Good Do Campaign is sponsored by Naked Juice who is trying to tackle the issue of food deserts in America, an issue that affects more than 23 million Americans.
To do this, they wanted to both take action and raise awareness. They took action by donating 150,000 lbs of produce to undeserved communities. Then to raise awareness of the threat of food deserts, Naked Juice partnered with Farmville 2, a Facebook game, where users were given a challenge of producing 150,000 lbs of produce and delivering it to undeserved communities in game, similar to what Naked Juice did in real life. In addition, Naked Juice raised money to be donated through selling a limited edition $0.99 spinach crop which raised $57,350.
This campaign is worthy of the Shorty Award for Social Justice because it found a very innovative way to tackle the social issue of food deserts. This issue affects a large population of people in America and this campaign not only helped alleviate the issue through donating food, but also raising awareness. Seeing that the Internet is so prevalent in our society today and at the forefront of delivering information, they utilized it in a very clever way to engage more people in their campaign by partnering with a food growing game. The campaign had a good strategy to tackle this issue from different angles and perspectives, making it a very good candidate to win the Shorty Award for Social Justice.
