Shorty Awards
The campaign I read and researched about is the The World Needs More campaign. The purpose of this campaign is basically a donation that gives help to the people that experience a natural disaster. The campaign has become very popular on social media and when people use the hashtag #theworldneedsmore, money is donated to this campaign. The campaign receives money and they gather resources like food and water for those who need them after a disaster has struck their home. This campaign deserves an award because it has made a big impact in the real and social world, receiving around $700,000. The money this campaign has gathered helped many people in the time of need when they feel the most hopeless and alone. I believe a campaign like this one can make a big difference in the world because it has spread a lot through social media and this is how people can see the campaign more, and how they or all of us can make a change. The strategies the campaign used are good because from their effort they have helped a lot of people and are now in the nominees for a Shorty Award.
Link to the Shorty Awards campaign site:
#theworldneedsmoreeducation
#theworldneedsmorepeace
#theworldneedsmoretrust