Mahmoud Abedelal
Puma Weekly News & Culture
2 min readJan 19, 2017

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  1. Vlogs

· The purpose is to show the daily life of the youtuber.

· The target Audience is people who either enjoy the content and or are interested in the youtuber.

· It satisfies them by showing the audience what they go through throughout the day.

· They use props or jokes and or other people

· It could be replicated by using it in a way that news can be spoken about in a vlog with another person.

· Example: https://www.youtube.com/watch?v=2LMCQ_VDKxs

1. Gaming Videos

· Purpose: To show the video game and people who seem interested in the video game or who want to buy the video game.

· Target audience is kids who are interested in the video game

· Satisfies them by also showing how the youtuber feels about the game

· They could try to be entertaining and makes jokes about the game

· It could be replicated by playing a gam and talking about puma news

· Example: https://www.youtube.com/watch?v=52e_IwTJtZ0

3. Product Review

· Purpose to show the product and how the youtuber feels about it

· Audience is people who are interested in the product and or looking to buy it

· Satisfies audience by showing them the product before they purchase it

· Try to be funny about the product make jokes

· It cant be replicated

· Example: https://www.youtube.com/watch?v=UGB5h81i6RQ

4. Collection

· T show the YouTubers collection video, to show off what they own

· Target audience is people who maybe own a piece of the collection or look forward to collecting whatever the youtuber is collecting

· Satisfies the audience by showing what they viewer could potentially own

· Try to be funny and more interesting

· By showing what the students at burton collect

· Example: https://www.youtube.com/watch?v=Uowffv0VllU

5. Q&A Videos

· Purpose it to tell the viewers questions about the youtuber that they might have or been wanting to know

· Target audience is people who have questions towards the youtubers

· Satisfies the needs of the viewers who wanted to something specific about the youtuber

· Try to get more questions asked by them and answer more questions even

· Example: https://www.youtube.com/watch?v=XUX_FFu1hI0

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