We are going to see a big shift in the understanding of the true cloud architecture. Cloud has become a buzz world over the last few years, but in its essence, it’s not much different from what’s been on the market for about 15–20 years: a model of providing services from a centralized location, from a shared platform, to take of case of IT needs of SMBs and enterprises.
Cloud vendors who are not able to offer a white-labeled, multi-tiered, multi-tenant, securely separated, and management-delegated solution will miss out on new business in 2017. Service providers and SMB customers will be looking for a solution that allows them to sign in their own distributors and sub-distributors, resellers and sub-resellers, and has a capacity to create multiple user roles for multiple user departments. This functionality will be a critical service differentiation in the cloud space in the coming months.
This year’s developments in the cloud space will create unprecedented opportunities for service providers and SMB customers. Service providers will be able to grow their business by packaging and reselling ISV hosted services through existing channel ecosystems, without any capital investment. This will also open new opportunities for SMBs, who will continue replacing in-house IT infrastructure with cloud-based services, taking advantage of the Opex model of service consumption.