“Daughter” by Audi

This is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group. Progress is for everyone.


I look forward to Audi commercials as a whole but especially during the Super Bowl. This one is something else. With the political juggernaut we as a society are all in the middle of, facing difficult challenges with positivity and inspiration is exactly what we need.

Then again, the fact that this topic even needs to be addressed is a whole other conversation.

Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work.

Now, to get myself into an A4…

Like what you read? Give Chris Allen a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.