THE NIGERIAN CHURCH: SHOWING OFF/WASTING/INVESTING IN MULTIMEDIA?
I think it's time I put some churches under the spot light. Judge me all you want, I don't freaking care!
There's been various argument - even on social media - about the outrageous spending of churches on physical infrastructures against investing directly in people - their members.
I mean, why would I step into HOTR, ELEVATION, HARVESTERS, CHRIST EMBASSY, DAYSTAR, etc (if I didn’t mention your church, make e pain you - go and write your own), and suddenly feeling like I’m in a night club BECAUSE of the EXCELLENCE injected into it scenery with world class lighting equipments, state of the art multimedia tools, massive screens(Oh Elevation, you overdid it) professional cameras(photo/video), audacious sound system and more - Oh my! Did I just blow a WHISTLE?
In my mind these guys MAY BE crazy, insensitive to the prevalent economic crunch, and to top it all, they even go as far as bringing/importing expatriates to come setup these consoles and "CHOP MORE MONEY".
Now I know they are crazy, maybe not as crazy as uncle Solo who overkilled it - I and maybe you would still have preferred these monies to be invested directly in people - we are talking millions of free money here!
In truth, I've been waiting for an opportunity to explode in their face and probably give them the middle finger. However, something hit me lately. I took a step back and saw a twist to all this.
I started counting the guys running the show in multimedia in Lagos, manning massive consoles and delivering massive events with not much of a stress. I looked closely and started asking questions and in all there was this HCF (if you don't know what it means, go and read General Mathematics again. Block head)...
EVERY SINGLE ONE OF THEM WAS EITHER TRAINED WITHIN THE CHURCH SYSTEM OR AT SOME POINT USED THESE EXPENSIVE EQUIPMENT TO CUT THEIR PROFESSIONAL TEETH. Boooooooooooooooooom!!!
Let it sink for a while before you read further...
This is my analogy, even if you have a PhD in mechanical engineering but all the cars in your community is Peugeot 504 (no offence, my classic), you will never grow beyond "Carburetor, distributor, contact point, safo brakes, etc. The bigger and more sophisticated the car you fix, the better you become... Period!
Even nollywood - the 2nd largest movie makers in the world - in all its glory can't boast of such investment and attention to details in their production/tools, yet it took few visionary individuals and their team to achieve this feat.
Now, let’s get back to my statement on the first paragraph... I want to shine the spotlight and say a massive thank you to the MEN OF GOD that have invested monies - that would have silently bought them an estate/ranch in UK and Dubai - in world class multimedia and as a result A MILLION $$$$ INDUSTRY is booming and jobs are created and talent are exported.
You are the real MVP.
PS: The church did it with music, now its multimedia. My fellow Christians, this is a tool for INFLUENCE to impact on pop culture. Don’t hide behind praying in tongues and living for your/your families stomach infrastructure.
Be intentional, be strategic!