DRIVING INSANE GROWTH WITH CONTENT LOOPS
Casey Winters has a decent track record, leading growth marketing at big names like Grubhub and Pinterest.
➡️Joined Grubhub: 30k users and 15 employees.
✲ Sprinkle some Winters SEO and content magical dust ✲
$10 billion public company with 3m users and 1,000 employees.
➡️Joined Pinterest: 200 people and 40m active users. Growth was tapering off.
✲ Drop some Winters content looping cherries on top ✲
= $12 billion valuation. Second wave of growth. 200m users.
Winter’s focus on Content Loops is what has paid dividends:
🔁Content loops involve publishing and sharing media, which is then shared by the business, its users or partners. That action triggers signups, activations and user engagement, which leads to more sharing of the media. This completes the “loop” or cycle.
In his exclusive interview with First Round, Winters makes the case for driving growth through a content loop
, comparing it with other models and walking through how he successfully applied this approach to scale GrubHub and Pinterest.
He outlines what worked and what didn’t, unveiling the 5-step process he followed and sharing three more advanced strategies for the early-stage startup looking to build a plan for steep and sustainable growth.
Pure 🔥
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Originally published at mrktrs.co on October 5, 2018.
