Week 10: Concept Development
Getting Feedback & Finding JTBDs
Adapting Emerging Technology
During the working session in Research methods for design class, we could learn more about the technology and how can we apply to our concept. There were many options for us to choose but based on our concept and needs, we considered to learn more about Crowdsourcing, Machine Learning, Human Language Processing, and Chatbot.
Since we have to analyze customers’ notes or feedback, human language processing could be used. Then, based on that, we could generate data through crowdsourcing and categorize them into specific ways using machine learning. We also expect to generate insights and provide predictions of the future. To share information more smoothly, we talked about Airdrop — the technology that uses Wi-fi and Bluetooth.
Getting Feedback about Concepts
After each member got feedback about her/his concept, we shared together.
Feedback From Consumers
The most important thing for consumers is how can we motivate them. While doing the test with workers, we learned that workers generally think consumers do not have motivations to actively participate in co-ops. We find it is important to think about tangible benefits for consumers. Another way to motivate consumers is by providing visual feedback about their action. It will show their impact on co-ops in different levels which makes them realize that their action is crucial.
Feedback From Workers
We realized that CMU workers do not see themselves as part of the platform. They sometimes do not fully understand their goals in relation to the whole business. Also, we could learn that there is no segregation between consumers and workers, which is a good thing.
Feedback From Management
Managers gave us feedback about how to make connections between reportees and data. Also, we could learn that it is important to connect personal interests and data. To develop our concept, we could think about using data to discover common connections.
JTBD(Jobs to be done)
To develop our concept further, we spent some time to think about JTBD for service workers and consumers. It is a method that allows us to make it clear what goals should be tackled for each stakeholder and in what context.
We came up with the main JTBD and secondary JTBD by using the form of Action + Object + Context.
Service Workers
- Contribute ideas that can positively impact business
- Be rewarded for contributions at the workplace
- Have positive relationships at work
Conscious Consumers
- Discover feel-good aspects of business and buy in line with their values
- Get benefits for loyalty and actions
- Contribute feedback that is acted on by the business
Setting these goals to cover, we decided to integrate and develop our concept and wireframes. I thought that this method helped us make concrete goals. Through this exercise, we could think about what each stakeholder want to achieve and how can we help them to do that.
