ADVICE

What the Kick is a Kicker?

A most unfortunate name

Susan Brearley
Published in
3 min readAug 24, 2020

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Photo by Museums Victoria on Unsplash

Why on earth would a title of a post have an element called a kicker? And what the heck is it, anyway?

It’s a term that comes out of the world of journalism. If you had an education or training from that world, you’re familiar. If you’re new to the world of writing formally, it might be unfamiliar.

Here are a few blurbs:

Oh, and there’s scholarly controversy about kicker terminology and use as well.

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