On Surveys

Erika Hall
Feb 23, 2015 · 9 min read
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Easy Feels True

Easy Feels Right

Bad Surveys Don’t Smell

“Direct interaction with users is prohibited by my organization, but I have been allowed to conduct a simple survey by email to identify usability issues.”


Just Enough Research second edition cover
Just Enough Research second edition cover

Customer Satisfaction Is A Lie

“My boss is a convert to Foresee. She was apparently very skeptical of it at first, but she’s a very analytical person and was converted by its promise of being able to quantify unquantifiable data — like ‘satisfaction’.”

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Approach with Caution

Will the people I’m surveying be willing and able to provide a truthful answer to my question?

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“At its core, all business is about making bets on human behavior.”

The Power of ‘Thick’ Data, WSJ

Mule Design Studio

Designed to work.

Erika Hall

Written by

Co-founder of Mule Design. Author of Conversational Design and Just Enough Research, both from A Book Apart.

Mule Design Studio

Designed to work.

Erika Hall

Written by

Co-founder of Mule Design. Author of Conversational Design and Just Enough Research, both from A Book Apart.

Mule Design Studio

Designed to work.

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