Sitemap
Mule Design Studio

Designed to work.

Research Questions Are Not Interview Questions

--

(You can’t just ask people what you want to know. Sorry.)

Contorsionismo acuático by Salomé Bielsa CC BY-NC-SA 2.0

The most significant source of confusion in design research is the difference between research questions and interview questions*. This confusion costs time and money and leads to a lot of managers saying that they tried doing research that one time and nothing useful emerged.

Read the rest on muledesign.com »

--

--

Erika Hall
Erika Hall

Written by Erika Hall

Co-founder of Mule Design. Author of Conversational Design and Just Enough Research, now publishing by Mule Books.

Responses (25)