Research Questions Are Not Interview Questions

Erika Hall
Mule Design Studio
Published in
Jan 10, 2019

--

(You can’t just ask people what you want to know. Sorry.)

Contorsionismo acuático by Salomé Bielsa CC BY-NC-SA 2.0

The most significant source of confusion in design research is the difference between research questions and interview questions*. This confusion costs time and money and leads to a lot of managers saying that they tried doing research that one time and nothing useful emerged.

Read the rest on muledesign.com »

--

--

Erika Hall
Mule Design Studio

Co-founder of Mule Design. Author of Conversational Design and Just Enough Research, both from A Book Apart.

Recommended from Medium

Lists