VR and AR Marketing Revolution
Augmented Reality (AR) and Virtual Reality (VR) are the buzzwords that we started seeing in the news more often recently. Mostly, we hear them in the context of the technologies of the future, and sometimes, we don’t even realize that they have already become a big part of our lives. Moreover, it has a huge impact not only on the lives of people who are dealing with the technologies on a professional level but also on the daily lives of everybody who, for example, goes shopping. How? Let’s explore it in the article below.
AR and VR in Numbers
According to recent estimates, the number of active augmented reality (AR) devices is expected to surge from 598 million in 2020 to 1.73 billion in 2024, due to the integration of more advanced hardware and growing cultural acceptance of the technology.
This expansion is further supported by findings from Deloitte’s AR report, which reveals that AR products have significantly higher engagement rates compared to non-AR alternatives, with twice the amount of engagement and 200% higher captivation. Moreover, AR has been shown to boost conversion rates by a remarkable 40%. These statistics underscore the growing influence of AR in the marketplace and its potential to shape consumer behavior in the years to come.
Benefits of AR and VR
Customer Engagement
AR and VR are grabbing a lot of attention because they’re great at getting people involved and making the buying process more fun. These technologies create a world where customers can really dive in and interact with brands and products in new ways.
Let’s talk about Nike’s “Nike Fit” — they did something amazing with AR. Now, customers can virtually try on shoes before buying them. It’s like trying things on in a real store but from the comfort of your home. And guess what? Nike found that people returned bought products 28% less than before. That’s a win for customers who don’t have to deal with returns, and it’s a win for Nike, saving them a lot of money and keeping customers happy.
Nike’s success with AR shows how powerful it can be in making marketing more interactive. When companies use AR to make things personal and immersive, it builds trust and keeps customers happy. This is just the beginning — as AR gets more developed, it’s going to change the way we shop and connect with brands. Exciting times ahead!
Personalization
Furthermore, AR opens the door to highly personalized marketing endeavors. McKinsey research shows that 71% of consumers expect companies to deliver personalized interactions. This growing demand for tailored content and interactions reflects the evolving preferences of today’s consumers, who seek unique and meaningful engagement with the brands they interact with.
Driving Sales
Moreover, AR also proves instrumental in driving sales by offering customers a tangible understanding of products.
According to statistics, customers are more interested in shopping if retailers offer AR over the ones that don’t. Additionally, 72% of shoppers purchased items they had not planned to purchase because of AR.
AR and VR In Action: How They Can Be Used?
AR and VR are revolutionizing marketing by offering engaging product demos that allow customers to interact with products from anywhere. Virtual try-ons for clothes, accessories, and furniture provide a realistic preview, enhancing the overall shopping experience. Social media filters powered by AR offer users delightful and shareable experiences, contributing to increased brand visibility.
To learn more about AR and VR effects on marketing, the latest trends in advertising, and gamification of ads, please visit gamified.marketing
Maria Bondarenko, Business Intelligence Specialist @Multiplayer
maria@multiplayer.com.tr
