You Won’t Believe What AR and VR are Capable of in Marketing
Are you tired of seeing those static banner ads and commercials that you can easily skip? The future of marketing is here, and it’s far from boring. Two emerging technologies that are redefining the way brands engage with consumers are Augmented Reality (AR) and Virtual Reality (VR).
Let’s go into the world of AR and VR to discover what incredible opportunities they offer for marketers.
Blockchain: Revolutionizing Businesses Beyond Cryptocurrencies
Blockchain technology has applications in many industries, including virtual reality, which could improve the user experience overall. Blockchain technology isn’t the basis of virtual reality, but certain VR experiences may use it for secure data storage or virtual world transactions.
The Magic of VR Playable Ads
VR playable ads provide a fantastic experience, allowing users to interact with products instead of just watching them.
Here’s what makes VR ads so powerful:
Captivating Attention: Forget those banner ads you barely glance at. VR ads demand your attention. VR leaves a lasting impression by involving you in a virtual environment where you can virtually try on clothes, test drive a car, or discover a new trip destination. VR advertisements are six times more remembered than regular ads, according to studies!
Building Brand Love: VR isn’t just about showing products; it’s about creating emotional connections. Imagine feeling the thrill of that new car you’re virtually driving or the relaxation of lounging in a hammock on a tropical beach VR experience. These wonderful experiences create a positive brand association that traditional ads struggle to achieve.
Driving Action: So, you’ve virtually explored a new mountain bike and felt the wind in your hair. VR ads are great at sparking action. The immersive experience and the chance to interact with the product in a realistic way can lead you to visit the brand’s website, make a purchase, or book that dream vacation.
VR Playable Ads: A Vision of the Future
Although VR marketing is still in its early stages, it is expanding quickly. Here’s a look at potential future developments:
Interactive Showrooms: From the comfort of your home, imagine yourself being able to virtually try on clothing in a changing room with different lighting and backgrounds. VR showrooms will transform product demonstrations by enabling you to interact with items before purchasing them.
Gamified Ads: Who says ads cannot be fun? Virtual Reality (VR) allows you to turn commercials into interactive adventures! You can play a virtual reality game to learn about a new fitness tracker or embark on a treasure hunt to discover hidden discounts within a VR store. Gamification makes ads not only informative but also entertaining, leaving a lasting positive impression.
AR: Enhancing the Real World with Digital Magic
While VR takes you to a completely different world, AR overlays digital elements onto the real world you see. Imagine pointing your phone at a product and seeing 3D animations come to life, or trying on makeup virtually before you buy it. AR is another marketing game-changer:
Bringing Products to Life: Imagine browsing furniture and being able to see how that new couch would look in your living room, complete with different colors and configurations. AR bridges the gap between the digital and physical world, allowing customers to virtually experience products before they buy.
Engaging Storytelling: Your brand’s story might be interestingly and captivatingly brought to life with augmented reality. Imagine scanning a product package and discovering a hidden AR animation that tells the unique story of your brand or item. This kind of AR storytelling is a great way to capture people’s interest as well as build a strong bond with your audience.
Boosting Customer Engagement: Even the most routine jobs may be made fun of using AR. Imagine pointing your phone at a menu at a restaurant and witnessing the dishes come to life in three dimensions, complete with exciting details and hot animations. AR enhances the recall and engagement of consumer interactions.
The Future of Marketing is Immersive
Augmented Reality and Virtual Reality are not just concepts from science fiction anymore! They’ve become powerful marketing tools that have revolutionized the way brands connect with consumers. And the best part? As these technologies become increasingly affordable and accessible, we can expect even more creative and exciting marketing campaigns that blur the line between reality and the digital world! Get ready for a future where advertising is not just an interruption, but an interactive experience that you’ll actually look forward to!
To learn more about advertising on social media platforms and gamification of ads, please visit gamified.marketing
Berk Elci, QA Analyst / Game Tester @Multiplayer
berk@multiplayer.com.tr
