I Just Made a Cold-caller Cry. But Not The Way You Think. (Business Lesson)
A company rep just gave me a cold-call asking some questions and offering a promo ticket to an event. (It wasn’t one of those “have you been in an accident?” kind of calls).
She was very polite, kind of stumbling through the script, but she wasn’t giving up. I like this in people. It was a good offer. I took the ticket.
At the end of the call, I asked her:
“Do you mind me asking how many calls you do per day?”
Her: “We need to make 200 calls a day, and we have a 3-minute script that we need to go through.”
200 calls a day!!!!
But that’s not the hard part.
It’s the 95%+ rejections that’s hard to swallow.
Me: “You know, I just want to say I really respect you for having the strength to power through all that rejection and still be positive and polite. I do follow up calls as well so I know how it feels sometimes. I admire you!”
There was a silence on the line for a good 10 seconds…. and then sobbing.
Me: “Hello? You ok?”
Her through crying: “Sorry sir, I don’t know what to say. That means so much to me. You made my day. Thank you so much…”
Me: “That’s ok, keep it up.”
If you’ve never done sales calls you have no idea how nerve-wracking it can be. Pure fear. It’s the rejection and being seen as a nuisance that’s so hard to get over.
If I handed you a phone and told you to call a random person and sell them something, you’d probably say “No fu*ing way!” (unless it’s what you do for a living).
Selling is hard!
Most people will not want what you have to offer.
Selling is a skill.
The more you do it, the better you get.
Selling is always ON.
You’re always selling — yourself, your company, your product or service, by the way you represent and talk about it or yourself.
If you’re in business and you’re afraid of selling, remember this: there is a girl somewhere in India making 200 sales calls a day and she doesn’t whine about it.
I took my lesson from it, too!
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