Musanga To Use Zippie’s Block-chain Technology To Launch Loyalty Program For Drivers.
Zippie last week announced its integration with three Zambian companies — Musanga, Tigmoo and Afridelivery — at the forefront of online business to the first ever block-chain rewards solution in Africa. It was held at the finish Embassy in Lusaka which was hosted by H.E. Pirjo Suomela-Choqdhury and in attendance was over 15 Zambian media houses. In a country that has a little over 10 million mobile phone users this kind partnership will allow companies to use block-chain technology to quickly optimize on their customer acquisition through rewards and build long term relationships with their clients.
Zippie has created a decentralized and collaborated loyalty engine built on block-chain which will bring multiple brands together to offer a brilliant way to impact businesses.This technology is growing and has reinvented reward programes as users of the platform will be rewarded with mobile airtime directly into their block-chain powered wallet which can easily be shared with other smartphone users just by sharing a link. In the future this tailored approach could grow to include conversion of points into electricity or other services offered by the other companies on the platform.
As a company in time pressured industry the new rewards program aligns with Musanga’s broader plan to get more drivers on board and grow our community of active drivers. Musanga delivery partners are a critical part of our strategy and we will continue to build valuable experiences for them. Musanga is also hoping to increase driver engagement, allowing for more support for our operations team. Speaking at the Launch, Njavwa Mutambo CEO at Musanga said, “ The partnership with zippie will not only strengthen our relationship with our driver partners but our retention rate as well which is key for the business that we are in.”
HOW IT WORKS
While customers appreciate being rewarded, they also value flexibility with redemption. This is where Zippie comes in as a solution. It will allow businesses to trade through a loyalty engine in a decentralized and open system. With the M-Points Rewards program drivers garner points for shipments made and when individual goals are reached, these can converted into airtime from the Zippie wallet. The M- Points digital loyalty program is the first of its kind for the mass market in Africa. Here’s how the drivers will earn on the app :
Drivers will be on boarded to the engine by providing simple details like name ,email and mobile number and they will immediately get 5 free points. With an earn rate of 5 points per trip we will have 3 tiers:
- 20 points earns the driver K 50
- 45 points earns the driver K 100
- 100 points earns the driver K 300
Supported by other customer-centric improvements that we have recently made, we at Musanga are excited to see how this partnership will offer strong support as well as commercial impact for the businesses involved. It will be fascinating to watch how and when the brand extends its loyalty investment to other markets in the future.
