INFLUENCER MARKETING ROI: THE NEXT FRONTIER.
MuseFind & AdLib — MediaMath Incubated Company Join Forces
VANCOUVER, CANADA and NEW YORK CITY, USA
April 04 2018
MuseFind Technologies, a leading SaaS platform to organize and manage influencer marketing has announced a pilot partnership with AdLib Media — a MediaMath incubated company as an agency partner.
The goal of this partnership is to enable brands and agencies to take their existing influencer marketing to the next frontier: to increase and show more ROI (return on investment).
MuseFind and AdLib will be launching their pilot partner program for select clients.
MuseFind CEO Jennifer Li Chiang believes this partnership is perfectly aligned with the company’s mission to be the standard of influencer marketing. AdLib CEO Mike Hauptman trusts that: “the alignment of both companies is the shared vision in which influencer marketing content can be maximized.”
“Influencer marketing is an incredibly powerful selling tool, but having it show real impact and ROI can be confusing and overwhelming.” Stated Chiang. “Our partnership with AdLib will allow brands to amplify already successful influencer marketing content across over 500,000 top tier publishers. This creates an immediate competitive advantage for any brand that deploys it,” she continued.
“We’re excited to partner with MuseFind and allow their clients to efficiently increase the scale and performance of their influencer campaigns. Influencer content is 8x more engaging than brand-direct content but has a short lifetime and high upfront costs, making it difficult to maximize ROI.,” says Hauptman. “This partnership finally allows advertisers to measure and optimize the ROI of their influencer content, extracting its full value.”
To deliver this partnership, MuseFind and AdLib have mutual access to one another’s platforms to be able to match successful influencer content analytics and allows brands to amplify across targeted publishers. One of AdLib’s core functionality is the ability to optimize the amplification for a higher click-through rate.
This partnership is the first of its kind and a strong indication of where the influencer marketing industry is evolving towards. This also means that both AdLib and MuseFind are able to also provide feedback for upcoming features and innovate for their influencer marketing needs.
About MuseFind: The Platform to organize and manage your influencer marketing. When you’re efficient, you can run more influencer marketing campaigns and see more results. Founded in 2014, our platform helped generate 130+ million impressions and run 20,000+ collaborations.
MuseFind is headquartered in Vancouver BC, Canada with a sales presence in Japan, Asia-Pacific and New York City USA. MuseFind is a proud alumnus company of ER Accelerator from New York. Our management, advisory, and investment team consist of founders from executives from PowerReviews, Teradata and DoubleClick.
We are seen as a thought leader in influencer marketing, having been featured in Social Media Week NYC, Forbes & an official sponsor of NYFW.
About AdLib — a MediaMath incubated company:
Influencer Marketers use AdLib to easily scale & extend influencer campaigns, amplifying high performing influencer content onto over 500,000 publishers like Forbes, CNN and ELLE.
Founded in New York City in 2016 by a group of AdTech and Programmatic Media experts, AdLib builds products for sophisticated brands and agencies looking to integrate influencer campaigns across their omnichannel mix.
AdLib is incubated by MediaMath and built on their industry leading programmatic media buying platform
Contact:
Business Development and Marketing Manager
MuseFind Technologies Inc
Phone: +1 855–687–3247
Email: alexander@musefind.com
Contact:
Michael Hauptman
Founder
AdLib Media Group
Email: mike@adlibmediagroup.com
