How important are Key Opinion Leaders (KOLs) for international luxury brands in China?
Published in
1 min readNov 30, 2017
The rise of the middle class in China is part of the reason why KOLs are gaining significance for international luxury brands.
Just as a shepherd leads his flock; his flock trusts him by the hundreds, thousands and millions. Influencers act like shepherds in this capacity, gently guiding and curating their tastes and appeal to their followers. KOLs are critical for international brands in establishing credibility and foothold in China as the Chinese economy is built largely on social cache and status.
Read more from “Luxury Brands in China and India Authors” published by Palgrave Macmillan UK by Glyn Atwal and Douglas Bryson
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