How much do influencers cost?

Let’s drive straight to the point: some influencers are rarer than others therefore their cost per post may be higher.

For example, in a campaign we ran in 2015 with a beard oil company, we noticed that American bearded men were charging 1.5X more than non-bearded men in the USA. Supply and demand occurs in influencer marketing as much as other industries.

Strange, but true.

MUSENEWS: Influencer marketing trends & updates from MuseFind.