5 Reasons Your Museum Should Use Data Analytics

Here are top 5 reasons to use tech tools instead of guessing museum decisions.

#5 — There’s a Museum Data Crisis Coming. You Can Avoid It.

Most museum professionals make audience decisions (marketing, programs, events, etc.) based on anecdotes, guessing and limited data results. However, new technological advances have created a gap between Global Museums that can spend money on tools and resources to make data-driven museums decisions and the remaining cultural institutions that still use anecdotes to guide decisions in an increasingly data-driven world. The latter group is enormous and blindly heading towards a museum data crisis.

The size of the oncoming museum data crisis is based on industry facts. According to an American Association of Museums (AAM) report, over 40% of U.S. museums have less than 15 full-time staff members and about 60% have annual budgets under $3M — the report only factored museums that have completed the rigorous AAM accreditation process.

Out of the estimated 33,000 U.S. museums, only 1,065 have AAM accreditation. Simply put, over 30,000 U.S. museums lack the professional development and financial resources needed for accreditation. This is the current museum landscape in America. Now include the reported 68% of U.S. museums that lack dedicated staff…