How 7 Museums Used Data Analytics to Fix Real Problems

Learn how data analytics can improve your museum.

What would your museum look like if it were data driven? What type of insights can be revealed to museum professionals — if we use institutional and operational data in innovative ways?

In recent years, data analytics has been used at museums to create solutions for longstanding issues such as developing sustainable revenue streams and attracting new audiences.

Our top seven examples of data-driven museum decisions

#7— The Norman Rockwell Museum — Stockbridge, Massachusetts
Most Recent Annual Budget — $7M
Data Analytics Provider — DigiWorks

Challenge — Sales were highly seasonal and audience was aging.
Proposal — Increase second-time purchasers and diversify audience.
Results — Analyzed all of Norman Rockwell Museum transactional data and used data trends to highlight items that match customer-spending patterns. Resulted in increasing second-time purchasers by 150 percent.