How to Filter Out the Trendy, Noisy & Misguided

Opportunity Cost is Bigger Than Ever

How to Filter Out the Trendy, Noisy & Misguided
Photo by Tom Roberts on Unsplash

My friend called me to announce that his TikTok profile grew from zero to 20,000 in two weeks. He invested in an expensive program to earn these results, and I congratulated him. I have no reason to think he will be unsuccessful in his continued efforts to grow his profile, drive traffic, and even create a successful…

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