My 2023 Music Industry Predictions

Here’s what I see happening

David Andrew Wiebe
Music Business Training

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Photo by Hanny Naibaho on Unsplash

The COVID-19 pandemic brought with it a great deal of uncertainty. Live performance and touring ground to a halt, leading many artists to consider throwing in the towel on their careers. If I had made any predictions for the music industry in 2020, I probably would have been wrong about most, because I could not have seen widespread lockdowns coming.

2023 is already shaping up to be an exciting year, though, and there has truly never been a better time to be an artist. But my predictions aren’t all positive. Here’s what I’m predicting for the music industry in 2023.

Doomsayers Will Scream Louder Than Ever

I covered this in yesterday’s article. Sad but true — this is nothing more than a marketing ploy to get you to empty your wallet.

Fear not — there will always be opportunities in the music industry. If someone like me can play over 300 shows in western Canada, be featured on The Antidote and CCM Magazine, and become an award-winning composer, imagine what someone who doesn’t spend the bulk of their day writing articles could do with their music.

This would be an excellent year to get your house in order, but don’t worry about the roller-coaster rises and dips that inevitably play out…

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David Andrew Wiebe
Music Business Training

Empowering independent artists to share their passion, build devoted fan bases, and turn creativity into income.