Week 4

Following the speed dating session we had in class we met again later that week to discuss our revised direction. We were torn between an inclusive VR concert experience or an on demand music vigil that would make the end of life experience more bearable for patients. We decided that the best course of action was to focus on the VR concert idea. This was for a few reasons:

• It would be easier to research.
• It would be easier to test with users.
• It has the potential to expand to include more than just patients and could even just be a more consumer facing experience.
• We felt it was clear that technology could provide value in this scenario while the music vigil may not.

To better understand how this service might work we decided to take a first stab at creating a service blueprint. Since we felt the concept was very straight forward it was simple enough to take the next step to try and try to clarify the key touchpoints of the experience. For simplicity, we broke down our blue print into consumer action, front stage action, backstage action, and support processes. A few cool ideas worth noting emerged from this process.

• Membership service for people who want to become more avid VR concert goers. This created opportunities for a subscription model for our service.
• A cool kit that comes with state of the art VR and Headphones.
• Our service name is called Concerto.

Following the blue print our next step was to then create a storyboard that explained how the service would work. This was very easy to do because we essentially created a step by step explanation of our service in the blueprint. All that was left to do really was to illustrate the steps and show the context around some of the customer actions.

We then tidied up our process and packaged it into a presentation to show to the class. At this point we had also received some responses from some of the potential stakeholders we were interested in interviewing mainly from hospices and funeral homes. You can view our progress presentation here.

Next Steps:

• Create detailed service blue print.
• Begin Information archiecture and lo-fi wireframing.
• Speak with stakeholders and get feedback on our idea of an inclusive VR experience.
• Competitive Research
• Get some sleep