Week 5
Music & Virtual Reality Service
Course: Design for Service
Instructors: Molly Wright Steenson & Daphne Peters
Teammates: Suzanne Choi, Grace Cha, Brendon Gouveia, Popo Sethpornpong
What we did this week: 1) Consider & Reflect on Feedback from our In Progress Presentation 2) Polished our Description of Service 3) Develop Stakeholder Map 4) Revised Stakeholder Map 5) Develop/Revise Value Flow Map 6) Begin Service Blueprint Map
Reflection of Feedback Received
Questions that helped us pivot & enrich our idea
- The concert is a service: what are the elements of the service? Where will the music come from? Your service will need to account for music licensing (don’t shy away from the question, even if it’s hard.)
- The “concerts that are going on” — who provides them and where do they come from?
- Why is this necessary or particular for end-of-life or illness? Wouldn’t anyone who can’t physically get to a concert be interested? I find myself thinking of the Portlandia episode where they’re too 40-something to go to a music festival so they watch a VR drone concert.
- Are they watching with others? Watching on their own? Is there a social component?
- Why do I have to watch it live — could I have a VR experience with a concert that’s already taken place?
- What do you know about your users? What do you need to know about their ability/interest in participating in this kind of service?
- What range of their senses do they have access to at end of life that VR can effectively engage?
After reflecting upon the feedback we received, we reconsidered our service description to shift our main user groups from disabled/patients (near end of death) to more of a general audience who cannot go to live concerts for any physical/ geo local distances.
Concerto is a service that offers realistic live VR music experiences for users with physical and geographical inabilities in a quality controlled, legal methods, unlike Youtube that provides a space for users to share illegally recorded previous concerts.
Stakeholder Map
Concerto End Users & Partnerships
We first detailed the different stakeholders of our service which included our original plan or catering our service for patients and disabled users. (This was made before we pivoted our main user target) This included detailing the different stakeholder types and how Concerto plays a role to providing a VR Live Music Service to those who cannot physically go to a live concert.
This process helped us realize the potential expansion of our user group.
Where We Pivoted
Introducing New User Group: Ordinary People
After receiving some feedback about our previous goal of providing a live VR music service for Disabled and Bedridden Patients, we considered a new target user to a wider population including ordinary people who live far away from physical concert venues.
Moving on, we will focus on “ordinary” (those who are not disabled) individuals who are busy music fans who live far away from live concerts. This can included people who already own VR hardware and head sets or those who need to rent/buy them for the experience.
Value Flow Map
Once we revised and changed our main stakeholders/target group, we began to detail the value flow map which details feedback and which responds to the comments we received from our in progress feedback.
Service BluePrint Map
Connecting Together the TouchPoints
We began to brainstorm the Service Blueprint with different touchpoints and elements that make together our service. This includes considering the song selection process (the interface), packaging of the box, receiving VR headset/ using own VR headset, and ect.
Next Steps:
- Create detailed service blue print.
- Begin lo-fi wireframing.
- Speak with concert going stakeholders and get feedback on our idea of an inclusive VR experience.
