Week 9

Grace Cha
Music Service
Published in
3 min readMay 5, 2018

Following our concept we spent this time refining visual language and video filming and editing to make our service come to life.

During this week, we focused on visual and making our service come to life.

01. Updated Brand Language

02. Logo Design

03. Visual Explorations

04. High Fidelity Wireframes

05. Updated Hifi Wireframes: Android Phone

06. Service Packazing

07. Video Filming

01. Updated Logo and Brand

We updated our wireframes to reflect the latest changes to our visual brand language. Our goal was to have the visual language of the app feel energetic to reflect the experience of going to a live concert. In addition to the colors we added a pattern to the background to reflect sound waves.

02. Updated Logo

Connecting both concert experience and virtual reality, we explored different ways to convey this with our logo. We then came up with the idea of incorporating two well known symbols together to visualize our service.

Visual Explorations of Logo

03. Visual Explorations of Hifi Wireframes

From our visual library we pulled different combinations of colors to place in the background.

04. Updated Hifi Wireframes

We updated our wireframes to reflect the latest changes to our visual brand language with the subtle purple pattern in the background throughout our wireframes.

05. Updated Hifi Wireframes: Android Phone

Our service runs on a partnership between Google’s equipment, so our phone wireframes reflects android phone sizes.

06. Service Packaging

The unboxing experience is a large and special part of the experience, so we incorporated a visual style that is minimalistic, easy to understand, and visually pleasing.

07. Video

After designing and making our physical assets we filmed our service experience to feel more convincing as well as situate it within an everyday context.

Next Steps

Video

  • Finish Editing the Video

Presentation

  • Flow out the slides
  • Create maps and diagrams that helps explain our service

Service Blueprint

  • Polish and flesh out service blueprint

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