Our changing relationship with music and its new practical function

Music executives need to understand how shifting context and function have changed music consumers and their expectations.

Thiago R. Pinto
Aug 18, 2016 · 11 min read
Vevo's report on millennial's music consumption behaviour.

“Music creates transformative experiences. It has the power to connect people in personal and meaningful ways unlike any other medium. For music fans, it’s an essential part of how they live their day-to-day lives. Finding the songs and melodies that speak to them directly and reflect their unique personas isn’t so much a desire, but a need.”

Music had a fundamental roll in the formation of the hippie culture, being a tool for the creation of a collective identity.
Music consumption habits were strongly impacted by the introduction of digital portable devices and headphones.
Spotify and its long list of mood and activity playlists.
A Spotify chart presenting the most loyal fans by music genre. Knowing a little bit about metal it‘s obvious that its fans are the most loyal ones. What's important to notice is how all the other genres are pretty even, showing that people are not attached to them.

MUSIC x TECH x FUTURE

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Thiago R. Pinto

Written by

Head of Strategy & Research @ Loop Reclame — Connecting the dots between media, tech and behavior.

MUSIC x TECH x FUTURE

A weekly fresh perspective and careful selection of must-reads on music, startups and where we are heading. Subscribe here: http://www.musicxtechxfuture.com/