How to Build Your Fanbase Worldwide

Juri Kobayashi
Musicinfo
Published in
2 min readFeb 16, 2023

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The power of your reach is defined by the people you connect with and the tools in your hands. With a saturation of new music and 100,000’s of daily uploads to the most popular streaming services your best way of gaining new fans is in the power to reach unique audiences.

Emerging music markets are shaping the global music industry.

The role of emerging markets is vital for streaming services and major labels. Streaming giants, like Spotify and Apple Music, were late to realize the potential of emerging markets and, as such, allowed space for local players to get an early foothold, some examples being Boomplay in Africa, QQ and NetEase in China, and JioSaavn in India. (midia research, 2023)

We saw this happening within the last couple of years where Musicinfo was once one of the only distributors with access to China, which has now been followed by the biggest digital distributors such as Tunecore, Cdbaby and Distrokid, who have finally added China as one of their distribution territories. The importance of entering the music market in China has been further marked by the big three, Universal, Sony and Warner recently establishing a base in China.

Musicinfo is the new silk road for Western artists to connect to China and the rest of the world. We have forged the way for independent artists and record labels to access these emerging music markets. Leading the way into the Chinese music market our range of services are unmatched, and our global distribution will gain you access to The Americas, Oceania, Africa, The Middle East, India, Asia, Indonesia, and Europe. Never before have the audiences of the world been more accessible than now with Musicinfo.

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Juri Kobayashi
Musicinfo

Musician and writer at Musicinfo, helping artists expand their musical careers and get global visibility.