Here are some Facts about how Music affects your Business.

Pranav Ps
Pranav Ps
Nov 6, 2018 · 2 min read

In-store music can be a big point of differentiation for a brand, as well as a key element in the customers’ retail experience.

The right sound will support a retail brand and create a connection with target markets while playing the wrong music can have devastating effects.

A study carried out on over 1,000 UK shoppers revealed that one out of two shoppers had left a store due to annoying background music.

But there are three important facts are:

1. Music Changes the Consumer Experience

  • 80% of purchasing decisions are made impulsively at the point of sale.
  • 50% leave the store because they are bothered by the song selection.
  • 39% of them don’t come back. Ever.

2. A Proper Musical Selection Increases the Time Spent in the Store

  • 40% of clients spend more time in the store if they feel the music is well chosen.
  • 31% come back if the music is appropriate.
  • 21% recommend you if they felt good with the music.

3. Music Creates Identity

  • 97% of general managers of the best retailers in the world say that music strengthens the brand personality.
  • The right sound will support a retail brand and create a connection with target markets while playing the wrong music can have devastating effects.
  • Better music = more time spent = more sales.

If you’re a business looking to enhance your customers’ shopping experience, visit https://musicwhim.com today.

musicwhim

The official blog of Musicwhim.com

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