Next Level Desensitisation (Anti-Marketing Normality)

Mmm… Donuts on the brain.

I’m sure you’ve come across the kind of subversive marketing tactics that are the focus of this short post.

Let me give you an example. Recently a certain company that mass produces a certain brand of donut emailed me about… wait for it… a Nutella filled donut. Wow! Exciting. Keep breathing. Don’t pass out.

A few hours later, I received a second email which was a “recall request” on the first email. Oh wow. Look at this everybody. A multinational company messing up on their email communications. How embarrassing…

*pauses to think*

Um… no. Quite clearly deliberate. But even though I (and many others) can see through this type of tactic, does it mean it has failed? Quite the opposite. I’m blogging about it, right? So clearly it has lodged itself into my brain. In fact, the desired response is for me to feel smart by seeing through the ruse, then sharing it with all my connections to show how smart I am. In the process, I’m splashing their brand around with reckless abandon. Genius.

Well, I’ve decided not to mention the brand in this post. That’s my small way of clinging onto my dignity, for what it’s worth.

I wonder how long it will take for these type of tricks to become the new mainstream and for us to become fully desensitised to them. Will they join the ranks of the Nigerian email scams and those chain mails promising bad luck for a year if you don’t forward them to 20 people right away? I suppose we’ll have to wait and see.

By the way, if you don’t recommend this post right away, you’ll have bad luck for a year.

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