Musixmatch Rebrand
We needed to enhance our identity, to create a new wider vision and at the same time I realized that the real source of inspiration was the team.
When I joined Musixmatch 2 years ago (Oct. 2012), I knew that one of the main goals was to improve the way people enjoyed lyrics creating the best possible experience. Easy?
No.
Musixmatch was already available on mobile, desktop and inside Spotify, desktop app offering synced lyrics on every song.
We gave new lynph to music redesigning the experience starting right there.
We created a good design thanks to the continuous analysis, UI, Hack Days, Brainstorming and users feedbacks, taking care of typography and visuals. A really nice lyrics experience that becomes educational.
The ‘X’ and the Musixmatch experience.
In the meantime, we had a crazy experience showing our logo inside the key views of the apps as the welcome screens, the socials assets and communication in general that inevitably led us to use the logotype “musixmatch” instead of the big X.
For example with the favicon for tabbed browsers and with one of the big feature inside our apps that is the MusicID.
The process
1. Analysis
We have an awesome team that search, identify, analyze, collect, develop, sync and connect data as Lyrics, Artists, Albums, Songwriters, Music, Meanings, Influences, Inspirations around every single part of a lyrics and all their relationships.
Oh, there is much more around lyrics!
2. Identify Features
I identified the elements that allowed the development of a visual language and later to create a key to understand: squares, waves, lights, shades, connections.
Every aspect of our experience suggests the features for the new logo:
Data — Searchability of a resource in terms of speed and accuracy;
Lyrics Catalog — The depth of informations;
Artist — Personality that differentiate an artist from another;
Source — Shades like Echo.
3. Develop a Vision
All the elements cooperate complementing each other
for the world’s largest lyrics catalog.
Our New Logo
Full of shades, always in sync.
The funniest part
After 2 intense months I have learned that you have to test the logo 1000 times instead of 999, but also that you should not put it under discussion once you decide. If you know the rules you can break them.
“Be nice, work your ass off.”
S. Sagmeister
You can follow me on Twitter, Dribbble and Behance
and if you like to see more about us, check our design team at Musixmatch .
Thanks.