Science Behind

Paulo Taylor
Muxima
Published in
2 min readFeb 23, 2017

Nothing could be more normal than a mixed race girl

– Zadie Frost, Booker prize winning author

A new generation of progressive, luxury biotech hair care. The first and the finest.

Look at the shelves in your local supermarket, drugstore or hair salon. Even go online. Despite the world becoming ever more blended and textured, there has still been a remarkable lack of luxury, high quality, performance and indulgent products for textured hair types. Products that really work. That stand up scientifically but also to your — and your hair’s — demands.

At Muxima, we decided to rewrite the rules by working in collaboration with leading laboratories to research and realize a breakthrough in the protection, care and styling possibilities of textured hair.
Muxima luxury biotech textured hair care is our first range of products with premium ingredients in the highest concentrations available on the market. They’re a first for us and a first for textured hair.

THE SCIENCE OF MUXIMA

At the heart of Muxima is a celebration of textured hair but also a profound expertise and heritage in progressive bio technology.

We’re unique in our ability as a company in our ability to harness the power of new bio technologies and our own scientific breakthroughs and patents to properly address the challenges of textured hair.

This led to the range being centered around the ingredient of caviar (all products in the Muxima Caviar System range have caviar in their formulation) as our research found that it increases nourishment and moisture throughout the hair fibres, a key requirement in the care of textured hair.

Once Caviar had been identified as a key component in the product formulation, the research & development teams continued to push the boundaries in product performance by creating unique formulations for each product with Caviar at the heart but adding new ingredients in greater quantities and using extraction processes previously unexplored to deliver unprecedented hair care benefits.

And finally, after researching and fine-tuning each luxury formulation, it was necessary to stabilize and test them. The final formulations have been subjected to rigorous control tests and efficacy trials in our controlled laboratories and are proven to deliver exceptional efficacy and textured hair benefits as well as being dermatologically safe to use.

Two years in development and two years of safety and efficacy testing, the Muxima Caviar System range represents a world’s first in the protection, care and maintenance of textured hair and is the first luxury biotech range specifically for this important hair group.

WE WORK IN COLLABORATION WITH LEADING LABORATORIES TO PRODUCE THE BEST PRODUCTS WITH PREMIUM INGREDIENTS IN THE HIGHEST CONCENTRATIONS AVAILABLE IN THE MARKET FOR TEXTURED HAIR”

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