Apr 2
3 min read
Going Tribal
Foundations of an Active Community Site
Year after year in my consulting practice I hear the proposals, requests, and pitches for “building a community site.” While the clients range from Fortune 100 tech companies to hyper-niched start-ups the call is always to build a “community” or “include social media” as part of the plan. 80% of these projects fail and here’s why.
