Your Product Team Needs a Research Repository

Do you have UX research issues like these?

Managing Interview Participants… 📇

• No one is keeping track of who has interviewed who
• Remembering each person’s role. Are they an admin? Exec? User?
• When did we last talk to this customer?
• What did we talk about last?
• If you’re not using a CRM, this info is stored in individual email history… How can I get this info if I didn’t send the email?

Interviewing… 🗣️

• Many teams use their own preferred note-taking tools
• There is always an urgent moment of confusion before a call is started. “Who is creating the document? Who is taking the notes?”
• Taking notes distracts from doing the actual interview
• Team members disagree on takeaways

Organizing… 📁

• Documents are hidden in inconsistent locations to never be seen or opened again. Or worse yet not uploaded to a drive at all.
• Zoom recordings only live on the authenticated zoom web portal ONLY FOR THE PERSON WHO HIT THE RECORD BUTTON. No other meeting participant can access these files unless the owner manually shares a link (only to be lost in email later on). I can’t believe this is still true…
• Teams store on restricted drives siloing them off from other teams

Accessing… 🔍

• Insights are stuck inside a sea of notes or in dispersed drive/email locations
• Qualitative insights are trapped inside documents. You must open and read each one to find what you’re looking for.
• Quantitative data is stuck in other applications with restricted access
• Information is not a shared asset. Valuable insights for other teams are hidden and product strategy is hindered.
• Insights don’t surface well in documents or in Sharepoint. You can search for keywords, but then you have to open and hunt through multiple documents to find what you need.
• Insights belong to individuals, not organizations

“We don’t know what we know.”

Knowledge repos to the rescue!

Knowledge repositories are powerful tools that help your team manage users, improve interviewing, organization, collaboration, and analysis.

Manage Users 👥

Participants list from Condens

• Organize and keep track of users you have and would like to talk to

Improve Interviewing 👀

Tagging on Dovetail

• Live transcription stops you from taking notes. Keep your eyes and your attention on the customer as they speak.
• AI tagging can create insights for you!
• Instead of summarizing bullet points, snag accurate quotations from customers!
• Turn these quotations into shareable video clips and put them everywhere to drive customer voice

Democratize Knowledge ⚖️

Reports on EnjoyHQ

• Import many sources of data. Quantitative, qualitative, forums, social media, G2 reviews, etc.
• Import all your old zoom calls
• Work in one location together across departments!
• Most products come with unlimited read-only licenses so your whole company can learn about your customer’s needs
• Easily generate reports or “stories” to share with your teams

Analyze Insights 📊

Affinity mapping in Condens

• Your insights are now surfacing out of your documents
• Search these insights across teams
• Group insights together on whiteboards and analyze

Top Picks for Enterprise-Level Research Repositories

Condens

https://condens.io

• Automatic integration
• Live Transcription
• AI tagging
• Share video clips
• Powerful collaborative research whiteboards with templates for affinity mapping, journey maps, empathy maps, etc.
• More affordable

Dovetail

https://dovetailapp.com

• Accurate transcription
• Fast deep searching
• Powerful analysis tools
• Sentiment analysis
• Analyze social media accounts
• Easy reports
• Integrates with Survey monkey
• More pricey…

Enjoy HQ

https://getenjoyhq.com

• Recently acquired by UserZoom…
• Free transcription
• Keyword automation
• Create video clips
• Sentiment Analysis
• Link reports together to create a visual knowledge graph
• Pricey…

Other solutions…

• Marvin
  https://www.heymarvin.com/
• Grain
  https://grain.com/
• Reveal
  https://www.reveall.co/products/centralize-insights
• Consider.ly
  https://consider.ly

Further reading

• Why knowledge repositories are needed
  https://www.nngroup.com/articles/research-repositories
• How to find the right UX research repository in 5 steps
  https://www.hotjar.com/ux-design/research-repository/
• Best User Research Repositories
  https://www.g2.com/categories/user-research-repositories