OneRepublic

At under three minutes, their new single “Wherever I Go” is brilliantly positioned to be played over and over.

With savvy lead singer and songwriter, Ryan Tedder, at the helm, I have no doubt the song’s brevity is intentional to take advantage of our new world of streaming music.

The more plays, the more pays.

They nailed the hook and beat as usual, and OneRepublic has continued to bring the hits since launching into stardom with their single “Apologize” back in 2007.

Tedder was a hit-making writer for the stars, working with Timbaland among others, before taking a shot himself.

His amazing band and acute sense of popular music has brought them far.

Consistency is the mark of true professionals.

The first edition was published in The Dolan Diaries, a weekly newsletter for creators.