It’s a New Look for the Chef, but the Great Service Remains!

We’ve given the Chef a makeover, so his image (and our logo) more closely represents who we are, and what we believe in.

Ashleigh EG.
My Muscle Chef
3 min readApr 9, 2018

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My Muscle Chef started in 2013 with two brothers working towards one dream — being able to enjoy great tasting healthy food, without ever having to cook for themselves.

Over the years the My Muscle Chef dream has grown, and we realised that what we do is more than just providing healthy tasty food for busy people.

At the heart of My Muscle Chef is our mission — to inspire, encourage, and fuel Australians leading active, healthy lives. We believe that healthy eating shouldn’t be just for the elite, it should be for everybody.

Delivering Healthy Meals to Active Aussies Since 2013 | My Muscle Chef

It’s important to us that as we grow, we stay true to what has made My Muscle Chef successful while also embracing opportunities to improve. Our values are more than just what we believe in — they’re part of our DNA.

We’ve given the Chef a makeover, so his image (and our logo) more closely represents who we are, and what we believe in.

By updating our look, we’re not just designing a new logo. We’re confirming our commitment to our customers, and the values that define us as a brand.

#1 CHAMPION ACTIVE LIFESTYLES

We believe all people are made to move, and the best form of exercise is whatever you enjoy. At My Muscle Chef, we’re sports fans, fitness enthusiasts, and thrill seekers — just like you.

#2 INSPIRE HEALTH & WELLNESS

We believe that good nutrition is at the heart of being happy, healthy, and full of energy. We want food that tastes good while being good for us, and nobody should have to choose between one or the other.

#3 PROVIDE AN EXPERT EYE

Nobody should need a science degree in order to eat a nutritious diet. We make it simple, so you can focus on the eating.

#4 COMMUNICATE WITH INTEGRITY

There’s a lot of misleading info around, and it can be hard to filter facts from fiction. My Muscle Chef values honest, clear communication in everything we do.

#5 APPROACH LIFE WITH A FUN, PLAYFUL ATTITUDE

Why does health need to be so serious? We think fitness and nutrition should be FUN — what’s the point of looking good and feeling great if you’re never allowed to enjoy yourself!

My Muscle Chef provides meal prep, without the stress.

Whether you want to improve your athletic performance, smash some PB’s in the gym, or fuel your body and mind during your 9 to 5, you already know the importance of eating right.

And yeah, cooking is fun — but when you’re working late, catching up with mates, or busy training to smash your goals, the last thing you feel like doing after a long day is putting in more work in the kitchen.

That’s where My Muscle Chef comes in.

Our muscle building and weight loss meal plans are full of great tasting meals, prepared fresh each week from a range of premium and locally sourced ingredients, and containing no added preservatives. They’re frozen immediately for maximum freshness, flavour, and nutritional value, before being delivered to your doorstep.

Choose your favourites and build your own menu from our 50+ tasty meals, all available in three sizes to match your appetite & your macros. Or simply select one of our affordable meal plans that fit both your budget and your nutritional needs, with meals starting at $7.50*.

If you want to build muscle, lose weight, or just look and feel your best, our meals can help you reach your goals.

We take care of your meal prep, so you can spend less time in the kitchen and more time doing the things you love. Place your order now!

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Ashleigh EG.
My Muscle Chef

Marketing at My Muscle Chef. Loves all kinds of movement. Happiest in nature or at the gym. Owns more activewear than is strictly necessary.