Why the Facebook Rebrand Won’t Solve Anything

Change begins at the top. Meta should remember that.

As we all know by now, Facebook has given itself a new name, giving rise to a staggering number of cringe-inducing headlines and hashtags. I opened Twitter on Friday morning to see that #FacebookSoMeta was trending and I grimaced. In the midst of a typhoon of bad press and public outrage, the company was continuing its…

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Samuel O'Brient

Financial news writer by day, political commentator by night. Former economic policy analyst. Founder and Publisher of My Side of the Aisle.