Why the Facebook Rebrand Won’t Solve Anything

Change begins at the top. Meta should remember that.

As we all know by now, Facebook has given itself a new name, giving rise to a staggering number of cringe-inducing headlines and hashtags. I opened Twitter on Friday morning to see that #FacebookSoMeta was trending and I grimaced. In the midst of a typhoon of bad press and public outrage, the company was continuing its…