Beyond the Booth: Top Networking Parties at G-Star Korea 2023

MAF
MAF Blog
Published in
7 min readOct 24, 2023

This story originally appeared on the MAF blog.

The countdown to G-Star Korea has begun.

You know what this means — it’s time to register for the hottest networking parties.

Experienced conference attendees know that the best networking opportunities often happen “beyond the booth”. To help you browse them, we’ve curated a list of the top G-Star Korea parties and networking events!

Coffee Chat Lounge

If you prefer a quiet and intimate approach to networking, consider kicking off G-Star with this event.

Unity has organized an exclusive coffee chat lounge where visitors can participate in insightful chats with experts from the gaming industry. Besides networking opportunities, you can also expect delicious coffee and desserts, as well as special Unity gifts.

This event will take place for two consecutive days, so you can pick a time that works best for you!

When: Thursday, November 16th and Friday, November 17th, 9:30 AM — 6:30 PM

Where: Hollys Coffee, Hollys Busan Centum City Branch, Room 102, 1st floor, 24 Centum 2-ro, Haeundae-gu, Busan

Organized by: Unity

Cost: Free

Register: Here

WN Connect Busan

While you’re in Busan for G-Star, consider visiting another industry event by a renowned organizer.

WN Connect Busan is a networking event that will gather game industry professionals for engaging talks in a casual atmosphere.

Note that this is an exclusive event that comes with a fee. However, the organizers have provided free online access as well as 150 free tickets (on request).

If you want guaranteed entry, simply purchase the regular ticket and use the code MAF for a 10% discount!

When: Thursday, November 16th, 5 PM — 8 PM

Where: TBA upon registration

Organized by: WN Events

Cost: €100 (10% discount with code MAF)

Register: Here

Japan Night @ G-Star

Are you an advertiser or work for an advertising agency?

If your answer is yes, you’re eligible to join this networking dinner.

The dinner will be held at an attractive location where traditional Japanese cuisine meets the ocean view. Space is limited, so if you want to attend this casual networking event, RSVP on time!

When: Thursday, November 16th, 5 PM — 8 PM

Where: Haeundae Villa, #257, #303, #302, Harbor Town, 257 Haeundae Beach-ro, Haeundae-gu, Busan

Organized by: Adjust, Remerge

Cost: Free

Register: Here

Oracle Cloud Night

On Thursday evening, Oracle is hosting a networking party for Korean game developers, publishers, and IT managers.

What can you expect?

Snacks, craft beer, and a chance to win awesome prizes. The event will host different game competitions where you can win things like the PlayStation 5 and the Nintendo Switch. Register to join!

When: Thursday, November 16th, 5 PM — 10 PM

Where: Yeokjeok Grandma Beer Haeundae, Branch Room 116, 117, Seacloud Hotel, 287 Haeundae Beach, Haeundae-gu, Busan

Organized by: Oracle

Cost: Free

Register: Here

G-Star Tropical Paradise Party

What does a tropical heaven in November sound like?

This party promises an ultimate tropical experience, including a beautiful sea view, music, cocktails, beer, wood-fired pizza, and chicken wings. There will also be a prize draw where the three luckiest visitors will win generous prizes.

Most importantly, this event will gather many mobile game industry professionals for you to connect and make friends with!

When: Thursday, November 16th, 6 PM — 10 PM

Where: Fuzzy Nable, Haeundae, Busan (5-minute walk from Exit 3 of Haeundae Station)

Organized by: AppsFlyer for games, Gaming on TikTok, data.ai

Cost: Free

Register: Here

Deep Dive into Gaming

This networking party will take place in an aquarium.

Yes, you’ve read it right.

The organizers have made sure this party is not just a great networking opportunity, but also an unforgettable experience.

Note that this G-Star event is intended for developers and publishers from the Korean gaming industry. If this is you and you want to take part in the event, register as soon as possible!

When: Thursday, November 16th, 8 PM — 10 PM

Where: Sealife Busan, 266, Haeundae Beach-ro, Haeundae-gu, Busan

Organized by: Xsolla, AppLovin

Cost: Free

Register: Here

Retro Playground

Feeling nostalgic about the 90s?

You’re in for a treat!

Retro Playground is a fun event that promises to transport attendees back to the 90s gaming era. At the party. you can expect neon signs, retro arcade games, and an endless supply of drinks. Also, the event will host thrilling “secret missions” where participants will get a chance to win valuable rewards.

On top of all this, this party presents a valuable opportunity to network with your fellow gaming industry professionals

Want to join this blast from the past? Register while there’s still room!

When: Thursday, November 16th, 8:30 PM — 12:30 AM

Where: 17–1 Gunam-ro, Haeundae-gu, Busan

Organized by: Unity, Moloco, Airbridge

Cost: Free

Register: Here

Sullo Hell

This G-Star party comes with a rather interesting theme — hell.

The organizers are inviting people from the games industry to relax and unwind in “Alcohol Hell”. Besides plenty of drinks, the party will also host lucky draw events where visitors will get a chance to win valuable prizes.

Sounds like a hell of a party? Apply to attend.

When: Friday, November 17th, 6 PM — 12 AM

Where: 25cm Skewers & Odeng Bar Yukare Haeundae Branch

Organized by: Appier, Playio, Singular, Smileshark, tnk factory

Cost: Free

Register: Here

Bewitched Genie Magic

Step into the nostalgia of 1970s America at a themed party open to game industry professionals from Korea and worldwide.

At this party, attendees can enjoy a variety of food and drinks, a magic show, and a lucky draw.

Take advantage of this occasion to:

  • network with Korean and global game industry professionals
  • get information about Terminal3’s global payment platform
  • gain insights into the latest trends in the Korean gaming industry

Make sure to RSVP as soon as possible because space is limited!

When: Friday, November 17th, 8 PM — 11 PM

Where: Purgiable Haeundae

Organized by: Paymentwall (Terminal3)

Cost: Free

Register: Here

Party by Paymentwall

Paymentwall (aka Terminal 3) is throwing a party for people from the gaming industry to network and have some fun.

We don’t have many details about this G-Star party so follow the organizer for more info.

When: Friday, November 17th, 7 PM

Where: Fuzzy Navel, Haeundae Branch

Organized by: Paymentwall

Cost: Free

Register: Here

Bloom Cloud Night

This event will bring together customers, partners, and industry experts from the content and gaming industry.

Visitors will get a chance to explore the latest content industry trends, focusing on gaming. Learn about efficient game development, cost-effective cloud services, cross-platform gaming, and more.

Equally important, there will be delicious food, live performances, and exciting prize draws. Don’t miss this opportunity to connect and have a great time!

When: Friday, November 17th, 7 PM — 12 AM

Where: Fuzzy Navel, Haeundae Branch

Organized by: Tencent Cloud, Com2uS Platform

Cost: Free

Register: Here

Network with MAF

We’re pleased to announce that MAF’s Ruby Chang, Account Manager for APAC, will also be joining G-Star and some of these parties. Get in touch with her to explore new ways to grow your mobile game!

Event Calendar for 2024: Stay Tuned

Our 2023 event calendar with 70+ gaming and mobile marketing events has received thousands of visits and many thank-you notes.

We’re thrilled by the positive feedback!

As we look forward to 2024, we’re preparing an even bigger event list with even more promo codes. Make sure to subscribe to our newsletter to stay in the loop!

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