Trust is not a destination!

The purpose of this thought peice is to bring together strategic thinking on data, governance and trust values into one argument. The recommendation is that boards need to wake up

There are two existing models of trust that are relevant to business. Let’s call them “experience trust” and “emotional trust.” We are going to explore two new models of trust, explain why they are so disruptive and create a strawman as a way of thinking about the way forward.