How Fantasy Sports are Converting Viewers into Active Fans

The answer lies in science. Let’s see how!

Every sports enthusiast has fantasized about creating their own team lineup. It’s not tough to figure out why fantasy sports is called so! It tickles the sweet spots. Every sport fanatic won’t mind spending time and energy on their self-created team.

Naturally, when a viewer puts their real money into creating of their own lineup to get rewards, they’d stay all the more updated about the sports league. They’d probably obsessively check scores for the love of the game and will to win money. This gives a strong shot of dopamine to the game. When human brain releases more dopamine, it produces motivation for playing again. The feature of dopamine is that it gets you addicted to the success. Not just the win, but near misses can cause increased dopamine. So who wouldn’t like to get paid to watch their favourite sport! This sounds like God’s own plan.

And fantasy sports is about rendezvousing as well! The sense of community is all fun and games. It’s healthy too. Studies have found that loneliness can negatively impact our health. Socially isolated people have shorter life spans and increased risk of infections, heart disease and depression. The concept of fantasy sports has played key role in putting life and vigour into people. The competitive spirit of the concept is what keeps people going! That’s the power of fantasy sports.

Today, fantasy sports is a multibillion-dollar industry. According to the Fantasy Sports Trade Association, 56.8 million people played in some sort of fantasy league last year — about 14% of the entire U.S. population. Two-thirds of players are male, according to the trade association; most are college-educated and almost half earn more than $75,000 annually. We’ve already seen exponential growth of fantasy sports industry in America and Europe is also catching up rapidly. It is foreseeable that in coming years, fantasy sports industry in Asia is expected to rise exponentially.

Fantasy sports is a way to stay in touch with the sport you love. Even the people who do not get time to play on the field themselves find this concept as rejuvenating. Their own fantasy sport helps them keep up to date with the knowledge, discuss it among their collegues, and even win money! If this doesn’t sound like fantasy, what will…

To increase engagement, platforms are also introducing features like personalised news feeds containing live sports information and apps where enthusiasts can access games on their mobile phones.

Other giants are also emerging which offer class-apart features. For example, MyDFS is all set to enter the Asian fantasy sports market after raising $1 million from LD Capital, one of largest crypto investment firms in China. Apart from this funding, $2 million dollars have been invested by Frank Fu, MyDFS advisor and managing director at Meitu. MyDFS differs from traditional platforms in that it uses blockchain technology to give global access and increased transparency to its users. In addition, the associated cryptocurrency can be used as in-game currency to enter games, draft lineups, and play against other users on the platform. MyDFS is a starter-friendly platform; if you are new to the idea of fantasy sports and want to get involved with the community then MyDFS Brokerage Platform is for you. You can closely monitor the facts and figures of the players you want to invest in. This platform is powered by smart contracts which means you’d have complete knowledge about the money you are putting in and the winnings will be distributed accurately instantly.

The industry is putting in efforts every minute of the day to increase its customer base by turning normal viewers into active fans. And to some extent this is happening in most parts of the world, that’s how the industry is facing exponential growth and is now multi-billion dollar one. New innovations, technology, ideas are what attract people and fantasy sports is all about that. The concept of fantasy sports may date way back in history, but it is always going to be evergreen. The love between man and sports will continue to live until man is existent. The power of sport enthusiasm is what fuels up the industry.