What is the minimum requirement to being a brand? Simply be visible, even in a crowd. A business becomes a brand when the target customers know it exists. And not just on Google Maps, but in their minds, on the channels they use and of course, on their phones.
And how do you get there?
Customised mobile apps.
It’s a tool for your brand to deliver an omni-channel experience, reach more customers, set and meet their expectations and finally, build loyalty. It’s an investment for the long run, when people will prefer interacting with your brand via a mobile screen.
It’s more complicated than what the 3-or-5-easy steps app builders promise. But it’s simpler than hiring app development nerds to do some crazy coding. In fact, it’s as easy as figuring out what features your customers need, putting them together and voila! Your shiny, flaunt-worthy customer app is ready for use.
What it’s not –
A custom app is not a template of icons or a popular e-commerce cutout. It’s not a quick, cheap push in sales. If anything, you should be prepared to give it some time to kick in.
Also, it’s not a hodgepodge of unrelated functions. It’s best to have a single chief function so as to not confuse the users. You must give it a deep thought before deciding which features and functions to throw in there.
Why create an app for your business?
And why not make one using the easy template app-builder?
· One size doesn’t fit all. You know your business better than anyone else — even the template guy with tried-and-tested layouts. You know what your customers want, need and expect. Self-branded apps are specially designed to cater to the specific needs of a given business and their customers.
· You can map your customer’s journey — right from the moment they log in, till check out and their next interaction. This data can help you optimize CX as well as cross- and up-sell later.
· It helps you stand out from the crowd. When making buying decisions, a quicker, more interactive and easier to navigate app will have an edge over a website and also gain the trust of the customer.
· It’s easier to update or remodel if you need new features added to it according to your growing business.
What can you customise in your mobile app?
The eWards White Label App lets you design and define the following as you please:
1. The app store: Google Play Store (for Android users) and App Store (for iOS users). Customising your app according to the platform ensures higher engagement and better user experience.
2. Colour theme and design: Right from buttons, navigation panel, and dynamic banners to reflecting your brand voice in the UI layout — make it as you like it.
3. Categories and sub-categories: A multi-tier menu with different categories to have meaningful interactions with the customer. Plus, you can toggle between outlets of a franchise.
4. Personalized offers: Get up close and personal and push out individualized offers to users from your dashboard.
5. Pop-up notifications: Unlimited custom push notifications to stay on their minds.
6. In-app feedback: Put your best ear forward and listen to what your customers have to say with a tailor-made feedback form. Pop-up, star rating, subjective questionnaire — it’s your choice.
7. Referral program: Now that your customers have transformed into brand evangelists, reward them for referring your business to friends.
100%. For real. Customised Applications by eWards.
Why haven’t you hopped aboard yet? Does it seem too good to be true? Take a leap of faith. Because with eWards, it’s possible.
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email- info@myewards.com
